Space Planning · Urban Design · Information Architecture

The future
starts today

The art of urban living: space, nature, and technology in harmony.

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Selected Work

Projects

Urbanista X

Featured Project

AR Experience Urban Storytelling Ulaanbaatar

Urbanista X

An empathetic AI + AR tour guide for solo travelers. She tells historical and urban planning stories, offers real-time navigation, and runs gamified scavenger hunts that reveal future possibilities of the city. Launching first in Ulaanbaatar, November 2026.

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Free video courses and a paid subscription library covering people-centred smart cities, AR urban experiences, service design for regenerative systems, and practical tools for designers working in complex urban contexts.

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About the Studio

Bringing harmony to urban living.

Smart City Design is a practice focused on future-oriented urban systems, storytelling, and experiences. We work at the intersection of urban planning, design, technology, and human empathy.

Our current flagship project, Urbanista X, combines deep local knowledge of Ulaanbaatar with advanced AR design to create a new kind of city guide — one that feels like a friend and looks toward a healed future.

Urban Planning & Design

Strategic thinking about how cities evolve, with a focus on regenerative and human-centered outcomes.

AR & Digital Experiences

Partnering with top AR talent to turn future visions into experiences people can actually walk through.

Storytelling for Cities

We believe the best way to care for a place is to help people fall in love with both its past and its possible futures.

Get in Touch

Let’s shape the next project together.

Whether you’re a city, institution, investor, or fellow designer — we’d love to hear from you.

Founder

Namuun Baatarjav

Smart City Experience Designer

Urban strategist, AR experience creator, and educator based in Ulaanbaatar. Working at the meeting point of human-centred design, local knowledge, and future systems.

info@smart-city.design

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